100% Design has revealed details of this year’s exhibitors, confirming collaborations with both British and international brands. Taking place at Olympia London on 19-22 September, the show will form part of the West Kensington Design District, and is set to cover four key areas: Interiors; Kitchens, Bathrooms & Bedrooms; Emerging Brands and, new for 2018, 100% Build London.
Participating in the event will be design and lifestyle company Yoo; co-founded by Philippe Starck and John Hitchcox, the company has named Marcel Wanders, Kelly Hoppen, Jade Jagger, Mark Davison and Steve Leung as Creative Directors. Yoo is responsible for the regeneration of Olympia London and will be exhibiting the masterplan at 100% Design, with Heatherwick Studio, in collaboration with Spparc Architects, leading the architectural enhancement.
Also on the line-up are Benchmark, who will display the Gleda Chair by Space Copenhagen and Foster + Partners’ OVO design for the Cleveland Clinic HQ, in addition to hosting workshops in which its craftsmen will produce furniture for live projects. Vincent Sheppard, meanwhile, is set to present the Loop Collection and the Roy cocoon; demonstrating simplicity with a modern edge.
Elsewhere, British brands Established & Sons and Dare Studio return, the former presenting the Cassette sofa by Ronan and Erwan Bouroullec; the Barbican chaise by Konstantin Grcic; the Light Light by Dimitri Bähler; the Mauro Chair by Mauro Pasquinelli; and the Filigrana Light by Sebastian Wrong, while the latter will showcase the Riley Coffee Table, which incorporates two tables of varying heights; and the Frida Chair, a modern interpretation of the wingback model.