Technogym opens new showroom in Milan

The location, extending over 300m2 is divided into various themed areas. Visitors are greeted in a lounge area by personal trainers and interior designers able to guide them through the latest new products or provide advice on training programs and develop tailor-made projects

The space also includes an innovation area that is continually updated with the latest Technogym products and ideas, as well as a suite dedicated to solutions for hotels. In true wellness style, there is a studio for personal training, fitted out with a comfortable changing room allowing customers to inspect and try out products under the guidance of expert instructors.

The opening featured the new RUN Personal treadmill with VISIOweb display designed by Antonio Citterio and enhanced with a new interactive interface display for surfing the internet, connecting to iPod, and watching television.

Alongside product design, Technogym has set aside considerable space for services, such as Personal Training and interior design.

The opening of the Milan showroom is part of a broader strategy to ensure that Technogym has a direct presence in major cities around the world.

It already has premises in Madrid, Dubai and Moscow and the New York opening is planned for June.

www.technogym.com