Reliable internet connection almost as important as comfy bed say Quadriga

62 per cent of respondents found having a reliable internet connection was almost as important as a comfortable bed (70 per cent) and decent bathroom facilities (68 per cent).

Jon Child, General Manager at The Crowne Plaza Marlow says his customers would agree: “Our own guest satisfaction survey backs up these research findings. It found an unreliable, slow internet connection was the top guest complaint before a recent infrastructure upgrade and consolidation exercise – which saw Quadriga become our sole digital communications supplier – improved bandwidth provision and made the service more accessible and affordable for guests.

“Reliable broadband provision is a must-have in today’s hotel room and since the upgrade, the number of complaints has fallen dramatically. In fact, some guests are even commending the internet service offered by the hotel, which is having a knock-on effect on customer loyalty and repeat business.”

Commenting on the findings, Marc Budie, Technology Director at Quadriga adds: “Today’s business traveller expects to find at least the same level of connectivity and technology in their hotel room as they have at home and work to enable them to check emails, surf the internet and download content. These findings clearly show that a reliable internet connection has become a basic guest expectation in a hotel room, alongside a comfortable bed and clean bathroom. As such, hoteliers must view broadband as the fourth utility.”

www.quadriga.com