Poltrona Frau Group opens first UK showroom

The space, located at 150 St John Street, Clerkenwell, aims to become a ‘must visit’ destination for architects, designers and customers interested in quality Italian-made furniture and fittings.

The showroom, designed by Universal Design Studio hosts under one roof the classic elegance and handcraftsmanship of Poltrona Frau as well as pieces by Cassina, Cappellini, Alias, Gufram and Nemo lighting.

Visitors to the showroom will see how the brands work together in synergy, complementing each other, to create elegant and sophisticated living environments.
 
The Poltrona Frau Group has carefully chosen to invest in the heart of London’s architectural and design community in order to reach its target and develop into a hub for worldwide design projects.

The Group itself has a strong background and know-how in the contract sector with local offices in major cities such as New York, Paris, Doha, Abu Dhabi, Mumbai and Singapore. The move to London is an important decision and significant step in committing to the UK market which it strongly believes in.

The showroom provides a central focus for architects and designers working on projects within the commercial and residential sectors. It brings together the qualities of each individual brand combining research, highly skilled production techniques, design knowledge and materials expertise.

www.poltronafrau.it