JOI-Design creates Poland’s flagship Park Inn

The practice was charged with conceiving an interiors style that intertwines with the bold shapes of the new-build structure. Additionally, it was imperative that the brand identity of Park Inn would be balanced with the trendsetting vibe favoured by its younger market segment.

Peter Joehnk, Managing Director of JOI-Design, explains, “Park Inn as a brand is also a four-star business hotel--modern, light and bright, contemporary and clear. With a standardized bedroom scheme and some degree of individualization in the public areas, the challenge was to differentiate the hotel through design yet retain brand recognition.”

This was achieved through the concept “Inside Out”,creating a design that transports the powerful visual language of the architecture to the hotel’s public areas. The building’s strong horizontal and angular lines are interpreted through the inlaid pattern of the floor tiles, the racetrack inset of the stairwell enclosure and, most evidently, in the black lacquered reception desk that doubles as a monolithic sculpture. 

The front desk provided an opportunity to integrate Park Inn’s iconic red, blue, yellow and green stripe into the lobby design without necessitating that the other public areas’ colour palette adopt these hues. The chain’s vibrant emblem is interpreted as a column of backlit coloured glass which, when placed behind the desk’s inky ebony, becomes a singular focal point against the neutral background.

As the foyer has very few interior walls, the varying functions of its spaces rely upon the furniture and flooring shapes for delineation. The strong modern forms of the lobby’s décor are expressly drawn from the radiuses and angles of the structural envelope. 

The curves found in the lobby’s lounge chair seats, wallcovering pattern and interior columns mirror the rounded edges of the exterior windows, while the vertical mullions are reflected in the pendant lights hung above the stairwell.

Across from the lounge is the RGB Bar and Grill all-day dining restaurant.  Free flowing sheer dividers hung from the ceiling create nooks that lend a sense of intimacy to the open floor plan, while diners are reminded of the building’s architectural envelope by the rounded form of the backlit soffit recessed into the ceiling.

In the guestrooms, JOI-Design have embraced Park Inn’s colourful brand symbol by contrasting its’ intense hues with either rich cobalt or warm cherry tones. An accent band of the lively stripe runs along the edge of the bed throw.

www.joi-design.com