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Accor launches 'all seasons' brand in the UK

12 October 2009 GMT 10:58


Accor is promising to “reinvent hotel service and value” with the launch of its Allseasons brand in London.

There are currently 73 all seasons hotels around the world in six countries: France, Germany, Australia, New Zealand, Thailand and Indonesia.

The hotels are characterised as “medium sized properties in central urban locations, each offering a very different style and guest experience, but with a consistent approach to service and value”. All Seasons hotels always include breakfast within quoted room rates.

The company also pledges that “screens are flat, beds are big and WIFI access is free and unlimited in all public areas”.
 
The All Seasons London Southwark Rose hotel near London Bridge will be the first all seasons branded hotel in the UK, following the acquisition by Accor of the operating company of the Southwark Rose. The hotel originally opened in 2003 as an independent property and is currently trading with 84 bedrooms. An additional 21-bedroom extension is planned as part of the all seasons rebrand.
 
Christian Rousseau, Managing Director, Economy Hotels at Accor said: “The launch of an all seasons property in London is part of our ongoing expansion and investment in the UK to provide varying hotel sizes and styles to suit every guest.
 
“Every all seasons hotel will be unique and distinctive for travellers who want variety and style, but each offers consistent quality and value for money. The all seasons London Southwark Rose is a stylish hotel located in the popular Bankside area and we are proud it will be our first of many UK all seasons properties. Because of its flexibility, all seasons is an ideal brand for franchisees wanting to benefit from the distribution channels and strength of a worldwide hospitality leader in the budget sector and we expect that the expansion of the network in the UK will give rise to forthcoming franchise opportunities.”
 
As well as in the UK, the brand plans to expand into other European countries including Italy, Belgium, Luxembourg and the Netherlands.
 
www.all-seasons-hotels.com

 

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