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JOI-Design unveils Dolce Munich Unterschleissheim
24 May 2010 19:16:10 BST
JOI-Design has completed the Dolce Munich Unterschleissheim, a conference centre and hotel that combines the recently redefined Dolce brand values with a contemporary tale of Bavarian culture.
As the city’s main conference hotel, Dolce Munich features 255 guestrooms and suites, a gourmet restaurant, a large, all-day-dining restaurant that seats up to 220 people, and extensive business facilities.
Upon entering the hotel lobby, guests are greeted by the apotheosis of
traditional Bavarian life – a lifesized sculpture of a cow. As the “guard”
of the stairs leading to the conference mezzanine above with its numerous meeting rooms, she welcomes guests and encourages them to start their stay with a sense of humour.
As the first property to be built from-the-ground-up with Dolce’s new design standards, JOI-Design took particular pride in expressing the brand’s ideology when creating the interiors. Each circle within the three-ringed “O” of the new Dolce logo represents a tenet of the corporate commitment to “nourishment”, “connectivity” and “community”. The design of the new Dolce Munich Unterschleissheim is nurturing, accessible and inspiring, drawing on both the masculine and feminine symbols of Bavarian culture.
Peter Joehnk, Managing Director of JOI-Design, explains, “Our brief from the client was to conceive a hotel that would meet the needs of business
travellers while telling a story through its individuality. JOIDesign’s
solution was to construct a tale of Bavarian culture that balances masculine and feminine elements across its schemes while creating an “island” for the guests – an inclusive setting where their desires for “nourishment”, “connectivity” and “community” are satisfied.”
www.JOI-Design.com
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