Holiday Inn is undergoing the biggest relaunch in the hospitality industry with a £650 million investment across more than 3,300 hotels and 430,000 rooms worldwide. First announced in October 2007, the relaunch is designed to improve quality and drive consistency at all Holiday Inn and Holiday Inn Express hotels around the world and is on track for completion by the end of 2010.
 
According to IHG, relaunched hotels are already reaping the benefits with a RevPAR (revenue per available room) outperformance of between five and six per cent and higher levels of guest satisfaction.
 
“We’ve now relaunched 2,500 hotels which is more than 75 per cent of the Holiday Inn hotels around the world. At the same time we’re celebrating the 40th anniversary for Holiday Inn in Mexico”, said Karin Sheppard, spokesperson for Holiday Inn.
 
In addition to the 3,300 open hotels globally, there are 865 hotels in the Holiday Inn global development pipeline. New openings combined with the removal of lower quality hotels will mean that 40 per cent of the Holiday Inn estate will be less than 10 years old by the end of 2010.
 
The relaunch focuses on the things research shows matter most to guests – a contemporary hotel with efficient, friendly service and a great night’s sleep.
 
Relaunched hotels feature:
Decluttered lobby areas
New bedding
Upgraded showers and bathroom amenities
New exterior lighting and landscaping
New signage with the redesigned logo
All Holiday Inn staff go through training to create a friendly informal service culture
A Holiday Inn scent and sound
 
The first Holiday Inn in Mexico opened in 1970 in Acapulco.
 
www.holidayinn.com