The new brand message has been introduced across all its communications platforms, including a new Design Hotels™ Book, a new website, as well as a re-launched consumer magazine named New Directions.

Made by Originals emphasises the people behind the hotels represented by the global hospitality company. People featured in the campaign include the ubiquitous designer Marcel Wanders, Carlos Couturier and Moises Micha of Grupo Habita and Antonio Perez Navarro of Hospes Hotels.

Claus Sendlinger, founder & CEO, said the aim was to reinforce “a simple but essential core message: the human factor – the essence of Design Hotels™ and its member properties.”

“The importance of ‘soft factors’ such as quality of life, and well-being is growing along with a re-discovery of simple human, even humble values,” added Sendlinger. “We are also observing growing human-centric innovation within the hotel industry and the Originals we’ve chosen to portray are just a few of the people from our member portfolio, who are driving this movement forward.”

The ‘Originals’ are featured in ten films on the group’s new website about selected member hotels, giving spectators an up-close and personal look at the creative minds behind them.

Featured Originals are:
Emanuele Garosci of Palazzina Grassi in Venice, Italy
Marcel Wanders and Peter Lute of Lute Suites in Amsterdam, Netherlands
Christian Köck and Siv Sundfær of life medicine RESORT in Bad Gleichenberg, Austria
Reto Gurtner of RocksResort in Laax, Switzerland
Micky Rosen and Alex Urseanu of Roomers, The Pure and Gerbermuehle in Frankfurt, Germany
Kai Hollmann of The George, 25hours Hotel and Gastwerk in Hamburg, Germany
Lars Pihl and Anders Johansson of Nordic Light Hotel in Stockholm, Sweden
Jorge Cosme and Nini Andrade Silva of FontanaPark in Lisbon, Portugal
Antonio Pérez Navarro of Hospes Hotels throughout Spain
Carlos Couturier and Moises Micha of Grupo Habita throughout Mexico

Watch the videos here.


LINKS:

www.designhotels.com