HBA London announces launch of The Gallery

The Gallery, will be under the direction of Inge Moore, Principal of HBA London, who explains: “The team embraces design as a lifestyle rather than an occupation. We are globe trotters, fashion lovers and artists, as well as interior designers, and our work is informed by the art of living well, not by stylistic trends. The Gallery emerged as a way of working, a philosophy towards design, as we increasingly won more boutique-style projects. As HBA London, we will continue as much as ever before to handle large international hotel projects and will feel privileged to do so.Alongside this, The Gallery will have its own specific language suited to one-off and possibly cutting-edge design opportunities.”

Fundamental to The Gallery‟s approach will be the development of a narrative – a framework for the design concept and a source for the design details which together elicit an emotional reaction to the environment and create a process of discovery for the guest. This narrative may be extended by The Gallery beyond the interiors into products, books and other accessories to complete the guest experience.

“It‟s about realising the story in a way that is delightful, enriching and relevant,” says Inge. “To do this well you actually need a lot of specialist experience, as well as imagination, and you need more resources, not fewer. We are extremely fortunate to have the umbrella of HBA with its four decades of luxury hotel design around the globe combined with our niche Gallery team so that we can offer the best of both worlds to our clients. Professional efficiency and „know-how‟ together with a truly customised approach.”

An initial project designed by The Gallery is the InterContinental Phoenicia Beirut, where it created the Améthyste chill-out poolside lounge in a style which reflects the city‟s relaxed, cosmopolitan vibe. It has also just completed the ESPA at The Istanbul EDITION, where the time-honoured rituals of the hammam have been interpreted in a contemporary style with a colour palette influenced by the exotic spices and textiles of the Turkish culture. Elements of surprise, such as the snow-filled ice room, have helped elevate the spa to being a truly exceptional experience.

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