AccorHotels has announced the creation of a Lifestyle division comprising the Jo & Joe, Mama Shelter and 25hours Hotels brands, headed by Cédric Gobilliard. This appointment will be effective from 1st February 2017 and Cédric will report directly to Sébastien Bazin, Chairman and CEO of AccorHotels.
Bazin comments: “Increasingly, travellers appreciate unique brands with strong personalities that are both working environments for urban nomads and places to meet people and enjoy interesting experiences. AccorHotels is therefore expanding its offer in the Lifestyle segment, which is one of the sector’s most dynamic.”
Gobilliard joined AccorHotels in 2009 after 10 years with Club Med where he was CEO of North America. At AccorHotels, he was successively responsible for Internet activities, the launch of the Le Club AccorHotels card, global sales in France and Novotel and Mercure brand operations in the French provinces. He notably aided in transforming the guest experience in this segment by rolling out digital tools.
For the last two years, Cédric Gobilliard has also successfully managed relations with the Mama Shelter teams. With this track record, he will now be tasked with accelerating the deployment of these new Lifestyle brands and promoting innovative, original and visionary offers within the Group.