Axor, the design brand of Hansgrohe Group, has announced an official partnership with Design Hotels that allows member properties of the Design Hotels community to take advantage of recommendations on bathroom design provided by their marketing platform.
The news came at Design Hotels Arena* in Copenhagen earlier this month, and will see the two companies merge their 25-year histories of creating unique design objects and promoting architecturally sophisticated, privately owned hotels.
From Hong Kong to Mexico, Axor taps, showerheads and accessories are regularly featured in Design Hotels member properties including the likes of The Hotel Liberty, a former prison in Offenburg, the Les Bains in Paris, and the Chetzeron in Crans-Montana, Switzerland.
The Axor brand began with the Axor Starck collection, which has featured in bathrooms for more than two decades, and more recently released the MyEdition range – developed by Phoenix Design and launched at Salone del Mobile – to celebrate its 25th anniversary, bringing its total portfolio to around 2,000 products.
“The wide range of styles of the Axor collections invites us to explore what we find inspiring, enabling us to discover our own perfect and individual solutions for the design of a luxurious bathroom or kitchen,” says Olivier Sogno, Vice President Brand Management, Hansgrohe SE. “No matter what the Axor customer chooses, an uncompromising claim to perfection in design, craftsmanship and functionality extends through our entire portfolio of taps, showers and accessories.”