Axor to release shower range

Axor has revealed plans to launch a debut shower range in January, continuing the brand’s legacy of design and innovation with distinctive shapes and a new nozzle function.

The news follows the release of Axor’s MyEdition range in collaboration with Phoenix Design; a tap series that offers complete customisation through a variety of surface colours and patterns. Product materials can be chosen from 15 Axor FinishPlus special finishes and various interchangeable plate options, including two glass and four special materials: metal, wood, marble and leather.

The brand’s PowderRain spray, meanwhile, is inspired by nature and has been designed to be quieter than traditional showers. It’s micro spray technology uses six fine openings to transform the spray into thousands of micro droplets, enveloping the body in a gentle cocoon of water.

“The shower is one of the most important amenities in a hotel room, so we understand how much it contributes to a guest’s overall hotel stay,” says Jay Phillips, Director of Sales, Global Projects at Hansgrohe Group. “When developing new products, we prioritise customer experience, performance, ease-of-use and, of course, design. Axor and Hansgrohe taps and showers bring together functionality, comfort and aesthetic beauty. A combination that helps to create a new water experience.”

To celebrate its 25th anniversary, Axor will showcase the collections at this year’s Sleep + Eat exhibition, which takes place on 20-21 November at Olympia London.