Bespoke Hotels enters Broughton partnership

Bespoke Hotels is set to join forces with Broughton Hotels to represent properties across the USA, as the former seeks to bring its offer to the North American market. Having reached a partnership agreement, Bespoke USA is working to establish a pipeline of management contracts, alongside acquisition and joint venture opportunities throughout the region.

Set to provide an independent take on the North American market, the partnership will see Bespoke providing services tailored to an owner’s requirements, whilst driving value through asset and real estate management from boutique properties to branded urban hotels and golf-led resorts.

“We are thrilled to be teaming up with Bespoke Hotels,” explains Larry Broughton, Founder and CEO of Broughton Hotels. “Our companies share a profound entrepreneurial and creative flair, which I’m sure will bring demonstrable value to the North American market.”

“Broughton Hotels are an ideal partner for us as we seek to bring our individually-tailored brand of hospitality to North America,” adds Robin Sheppard, Chairman of Bespoke Hotels. “Larry is an inspirational figure and a man with considerable standing in the sector, so we are thrilled to be working alongside him and his talented team.”