Hilton has named Greg Hartmann as Senior Vice President – Luxury, Lifestyle, Resort and Corporate Development. He will report to Ian Carter, President, Global Development, Architecture, Design & Construction, Hilton.
For the past six years Hartmann has led the Strategic Advisory & Asset Management Services Practice, as Managing Director, for Jones Lang LaSalle’s Hotels & Hospitality Group in North America. Prior to that, Hartmann spent 24 years with HVS as a Managing Partner, before founding the STR Analytics division of STR.
“We are extremely excited to have Greg join our team,” explains Carter. “He has a deep understanding of the luxury market and extensive experience working with institutional owners and advising them on brand selection. His knowledge of the competitive positioning of all hotel brands, his relationships within the industry and his unique perspective will be a valuable asset to Hilton.”
In his role at JLL, Hartmann led a team responsible for asset managing hotels across the Americas including brands such as Hilton, Marriott, Four Seasons, Hyatt, Sheraton, St. Regis, Viceroy and Fairmont.
“I am honoured and excited to join Hilton at a very exciting time in the industry,” said Hartmann. “Hilton’s portfolio is the best performing and fastest growing in the business, and I am eager to work with the team to continue expanding the company’s footprint in the luxury and lifestyle segment and strengthening its competitive position around the world,” Hartmann continued.
Hartmann has specialised in hotel and real estate counselling, development, feasibility, valuations, asset management, and competitive hotel and corporate analytics, including branded and independent multi-property portfolios ranging from 10 to more than 600 hotel portfolios.
Further, he has performed assignments for more than 12,000 hotels, resorts, casinos, conference centres, golf courses, ski resorts and timeshare facilities in all 50 American states and throughout North America, Latin America, Asia, the Middle East and Europe.
A graduate of the Cornell Hotel School, Hartmann holds the designation of MAI from the Appraisal Institute, Certified Hotel Administrator from the American Hotel & Lodging Association and is a member of the Royal Institute of Chartered Surveyors as well as the Hospitality Asset Management Association. He was an adjunct professor at the University of Colorado and executive director of the Centre for Sustainable Tourism at the Leeds School of Business. He also sits on several Director and Advisory Boards for profit and non-profit entities.