Tent London and Super Brands London have announced their collaboration for the new celebratory design event, London Design Fair, to be unveiled 22-25 September 2016.
The London Design Fair is the place where different countries will launch their designers and brands, introducing new products to the UK market. A partner of the 2016 London Design Festival, the London Design Fair will include two days for trade visitors only, followed by two days for trade and the public.
The Fair will provide a platform for building retail relationships, discovering brands and to showcase innovative trends happening within the design sector.
“This is an exciting and hugely signiﬁcant development for the organisers of Tent London”. Founder and Director, Jimmy MacDonald, explains: “The London Design Fair is an umbrella brand for Tent London and Super Brands London alongside the other shows we host, for example 100% Norway and the Design & Crafts Council of Ireland. With the addition of the third ﬂoor space at the Old Truman Brewery, we will be hosting further group shows, country showcases and themed exhibitions, affording these key facets even greater visibility. For our new name we decided on the London Design ‘Fair’, in part drawing inspiration from Europe, a region where we carry out a great deal of business and where ‘Fair’ is a familiar term.”
The programme of events and exhibitions will see the launch of Trentino Collaborations. Initiated by the London Design Fair, four intrepid British designers are working directly with four Italian manufacturers, based in Trentino, to create a new capsule collection to showcase at the fair.
The fair illustrates the continued development of the country pavilions with the launch of a new British Craft Pavilion in partnership with the craft Council, as well as the debut of India as the ﬁrst ever guest country pavilion. Titled “This is India”, the pavilion will be co-curated by Spandana Gopal, Founder of London-based studio and accessories brand, Tiipoi. The exhibition will be designed by Kangan Arora, a London-based contemporary design studio.