25hours Hotels set for Scandinavian debut in 2021

The 25hours Hotel Company is set to continue its global expansion with an opening in Copenhagen in 2021. The company, with hotels in Germany, Austria, Switzerland and France, has signed a long-term lease agreement with the Hines real estate company for a unique building in the heart of the Danish capital’s old town.

The former university building next to the Round Tower was home to the Faculties of Theology and Law until 2017, and was also the Royal Porcelain Factory from 1775 and a printers and paper factory from 1885. These influences will be reflected in the 25hours hotel concept, conceived by local architects from BBP Arkitekter in Copenhagen and British interior designers from Martin Brudnizki Design Studios in London.

“We are currently aiming to open in June 2021,” says Florian Kollenz, Chief Development Officer, 25hours Hotel Company. “Copenhagen has always been a favored destination. The city radiates creative energy, is a pioneer in mobility and has probably one of the most exciting culinary scenes in Europe. We have extensively studied the hotel market for the past five years and have reviewed a number of projects. It has finally worked out for us after several attempts and we couldn’t be happier. The combination of location, size of the property and development partner is simply unique.”

Michael End, Managing Director of 25hours Hotel Company, adds: “There is a great affinity and proximity between our company founded in Hamburg and Denmark – both geographically and emotionally. We feel at home in Copenhagen. Plus, we like mermaids.”

The Copenhagen property will comprise 243 rooms and, in addition to inspiring culinary highlights, will also offer a wellness area and a large landscaped courtyard for hotel guests and locals.

James Robson, Hines’ Nordic Regional Head, concludes: “25hours Hotels is an exciting, international brand that will offer something unique in central Copenhagen. We are delighted that our development will be home to their first hotel in Denmark. Købmagergade’s popular location and the dynamic combination of brands we are looking to partner with will create an attractive destination for international tourists and the domestic market. This is a very positive investment in Copenhagen and reflects the city’s growing appeal as an international destination.”