DoubleTree by Hilton Amsterdam Centraal Station has unveiled a full redesign of its ground floor, ushering in a bold, locally inspired interior concept by design studio WeWantMore in collaboration with Hilton.
From the lobby, to the bar, to a new restaurant concept, the refreshed design offers a vibrant and layered guest experience, rooted in the visual language of Amsterdam.
Originally opened in 2011, the hotel enjoys foot traffic from global travellers and locals alike. As such, the public spaces needed to be functional, expressive and unmistakably connected to Amsterdam.
Hilton’s brief – to create interiors that reflect the city’s personality while offering flexibility and flow throughout the day – was realised by WeWantMore’s materials-driven concept rich in tactility, colour and cultural cues.
The new design story begins in the lobby, where a 3D-printed ceiling feature references Amsterdam’s triple-X symbol. This sets the stage for the visual theme carried throughout the space.
A warm mix of terracotta, forest green and soft wood tones defines the material palette, balanced by rich textures like red travertine, sheer fabrics and plush upholstery to create a calm and welcoming atmosphere.
The bar follows the same design language but with a more intimate feel. Built for smooth transitions from day to night, it features layered lighting, varied seating and small design touches that echo the triple-X.
The renovation also paves the way for the launch of We Are EDN, a new restaurant concept developed by Hilton’s internal agency Stir Creative Collective. The first of its kind in the EMEAA region, the restaurant is built around seasonal ingredients and a low-waste approach.
The interior reflects this philosophy with natural materials, green accents and a brighter, more energetic colour palette. Floral patterns, woven panels, neon details and plants bring a sense of playfulness while still fitting into the broader hotel design.
Curated with Veitenheimer Art Consultancy, the art collection adds another layer of narrative. Works by Jordy van den Nieuwendijk, Simone Poste, Evan Powell, Simon Moore and Raquel Rodrigo are integrated throughout the hotel, chosen to reflect Amsterdam’s creative energy and to visually thread the spaces together.
