Deadgood launches ‘beautifully unexpected’ rug collection
British design brand Deadgood has unveiled a new rug collection that explores the ‘beautifully unexpected’.
The series translates abstract inspirations ranging from mossy textures and sea-edge views to the graphic lines of pink wafer biscuits into bold, digitally printed floor coverings.
Each pattern is a subtle abstraction, translated into colour, line and texture and crafted to shape the mood of a space with quiet confidence. Digitally printed, the rugs balance visual impact with a light environmental footprint, delivering durability, recyclability and responsible design.
The collection highlights Deadgood’s capacity for storytelling through surface design, a skill recently showcased in their bespoke project for Intercom.
For Intercom’s workspace, Deadgood created custom rugs featuring a precision matched palettes and patterns specifically adapted to the scale of the interior architecture, ensuring a seamless brand connection within the environment.
The rugs utilise a high-performance digital printing process that balances high visual impact with a light environmental footprint, delivering durability and recyclability.
The collection reflects Deadgood’s 20-year legacy of creating furniture and interior products with ‘bold personality and enduring purpose’.
