Auberge Collection has announced its expansion into Africa with the launch of Auberge Safari.

Comprising nine properties across Tanzania‘s iconic wildlife locales, Auberge Safari unites two of East Africa’s most respected conservation-led safari operators, Legendary Expeditions and Chem Chem Safari, under one umbrella.

Each of the properties retains its own distinct character shaped by legacy, locale, culture and connection, while honouring Auberge Collection’s signature approach to soulful, place-driven hospitality.

From the sweeping savannahs of the Serengeti to the tranquil shores of Lake Manyara, Auberge Safari charts an intentional course across Tanzania’s northern circuitoffering journeys rooted in unparalleled access, exclusivity and experiences unavailable anywhere else.

Each expertly curated expedition is woven with ‘the essence of true, wild and free’: private guides and vehicles; the Great Migration at every stage of its journey; intimate encounters with Big Tusker elephants; and meaningful connections with the living traditions of the Maasai, Barabaig, Hadzabe and Datoga people. World-class kitchens celebrate seasonality and flavour, wellbeing unfolds as an extension of the wild, and every moment is shaped around the guest – all underpinned by Auberge’s intuitive service.

“Legendary Expeditions has long set the standard for conservation-driven safari experiences, and Auberge Collection brings an equally strong commitment to place and purpose,” says Dan Friedkin, Chairman of Auberge Collection. “Together, they represent a meaningful evolution—one that strengthens our ability to protect these landscapes, while offering guests a more connected way to explore them.”

Christian Clerc, President and CEO, Auberge Collection, adds: “Auberge is deeply honoured to become part of the Friedkin family’s longstanding commitment to Tanzania, its wilderness and its people. For more than four decades, their stewardship has preserved critical ecosystems, where wildlife can move freely and nature remains whole. We share their belief that true success here is measured by what endures. Safari strips away the inessential and reconnects us to something profoundly simple, rare and truly magical. We are honoured to welcome these nine extraordinary camps and lodges into the world of Auberge.”