Evok Collection has unveiled plans to open Brach Roma in Q1 2027, marking the brand’s third destination.

Situated in the heart of the historic city centre, the project is led by Zaka Investments on behalf of Evok Collection, both owned by Pierre Bastid and partnered with Famille C Participations (the investment fund of the Courtin–Clarins family), a strategic shareholder of Evok Collection.

Housed in a landmark 5,000m² building, formerly a school, fully reimagined as a luxury hotel, Brach Roma embodies the brand’s philosophy: ‘an address that lives at the pace of its neighbourhood, as much for travellers as for Romans’.

The property will comprise 60 guestrooms and suites with terraces, a rooftop, Brach restaurant with patio and Italian bar, as well as a sport and wellness club with a 25m pool.

As in Paris and Madrid, Philippe Starck is responsible for the artistic direction of Brach Roma, bringing to life the brand’s DNA: ‘an inhabited, vibrant, understated expression of luxury, where people come as much for the atmosphere as for the experience’.