Reuben Brothers and Auberge Collection have unveiled a first look at the interiors for Cambridge House, Auberge Collection ahead of the February 2027 opening.
The centuries old landmark, which has welcomed tastemakers and world shapers throughout its illustrious history, is set to become one of London’s most vibrant, experience-driven luxury hotel. Building on this historic legacy and as part of Reuben Brothers’ visionary £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, the house has been meticulously restored and thoughtfully reinvented, reflecting Reuben Brothers commitment to preserving its character, craftsmanship and heritage.
Cambridge House, Auberge Collection will introduce the hospitality brand’s experiential luxury, highly personal service, destination dining offering and a flagship Wellbeing by Auberge destination to the global capital. The imaginative revival of this historic property at 94 Piccadilly – the former ‘In & Out’ Naval and Military Club – aims to capture the true spirit of London to provide a captivating new Mayfair destination for Londoners and international visitors alike.
Poised between the serenity of Green Park and vibrant Shepherd Market, the 102-key hotel and residences will be both retreat and social hub. Classically English yet drawing on the eclectic influences that define Great Britain today, the interiors are envisioned by Jean-Louis Deniot, who has overseen the transformation of the hotel and its guest spaces, while Laura Gonzalez has designed the signature bar, industry-leading wellbeing facilities and a members club, which is due to open later in 2027.
“The launch of Cambridge House marks a defining moment in Auberge Collection’s exciting urban growth and global expansion,” says Christian Clerc, President and CEO of Auberge Collection. “We are proud to introduce this extraordinary London property to our portfolio, offering travellers and locals alike a vibrant and soulful destination defined by our one-of-a-kind approach.”
The culinary centrepiece of Cambridge House, Auberge Collection will be Major’s, a new restaurant from Major Food Group, the renowned hospitality innovators behind Carbone, Torrisi, ZZ’s Club, and a host of other industry-defining concepts across the globe. At Major’s, for the first time, MFG will bring its mastery of the American chophouse into conversation with the storied traditions of the London grill. Set within the majesty of Cambridge House’s restored Georgian ballroom and jasmine-fringed courtyard, the restaurant aims to join the ranks of Mayfair’s most essential rooms.
Every detail of Major’s has been carefully considered, beginning with a menu that celebrates exceptional British ingredients and the farmers, fishermen, foragers and hunters behind them. The experience unfolds with an irresistible sense of ceremony and energy, as guests indulge in abundant seafood towers, formal caviar service and a signature offering of fine meat, fish and game. British makers have been enlisted to create bespoke elements throughout — from an array of china to trolleys designed for carving spit-roasted Prime Rib and other tableside gestures. At the bar, an extensive drinks list will feature no fewer than 10 takes on the martini, complemented by a wine programme drawing on one of London’s most formidable cellars.
Inspired by Britain’s healing lore and informed by its Roman bathhouses, the hotel will introduce Auberge’s holistic wellbeing offering to London across an expansive three-floor space. Extensive hydrotherapy facilities, a heated swimming pool and six treatment rooms will be complemented by a circular relaxation lounge, with a fire pit set at its centre. The gym, immersive studios, wet and heat rooms and the bathhouse will all encourage an element of social connection integral to Auberge Collection’s Joy of Wellbeing ethos.
As a new social centre, the hotel will feature event spaces suited to every occasion. Channelling the Georgian era’s opulence, the property’s restaurants, bars and private rooms can accommodate events of every size and concept.
“We are thrilled to open reservations for Cambridge House, Auberge Collection,” said Etienne Haro, Managing Director. “This is a real milestone for our team, and we eagerly anticipate welcoming our first guests from February to discover the warmth, character and distinctive spirit that make this storied London landmark truly exceptional.”
A spokesperson for Reuben Brothers adds: “Our vision for the Piccadilly Estate is to preserve what makes this part of London so special, while giving it a renewed sense of purpose. Cambridge House is an exceptional piece of London’s heritage, and its restoration has been approached with the care and respect that such a building deserves. We have sought to retain the character and integrity of the house while bringing a fresh perspective to the way it can be experienced today. Jean-Louis Deniot and Laura Gonzalez have each brought their distinctive design perspective, expertise, and sensitivity to the project, creating spaces that feel both timeless and rooted in their setting. Auberge Collection will complete that vision by bringing Cambridge House to life through its highly personal and curated approach to hospitality. For us, this is about more than restoring an important building. It is about giving Cambridge House a new chapter, one that respects its past, embraces its future and ensures that it remains an important part of London for generations to come.”
