Amba is launching four hotels situated near world famous landmarks across London: Marble Arch, Tower Bridge, Charing Cross and Buckingham Palace Road. The four hotels will re-open following major refurbishments, with Buckingham Palace Road the first Amba hotel to launch in 2014

Amba will be Europe’s largest four star hotel brand by 2015, with 2088 rooms across the four hotels. glh. Will invest a further £70 million into the chosen hotels.

At Amba, every room has been designed by the voice of the global customer and the highly knowledgeable staff. The new brand sees technology as an enabler and every hotel in the brand is underpinned by seamless technology, from a Smart TV in every room to the behind-the-scenes operations that ensure staying in an Amba is an effortless experience.

The launch of Amba is driven by extensive market research which shows there is a significant opportunity to address unmet client needs in the four star sector; better and more personalised service, seamless technology and authentic experiences in the best locations around the world.

Mike DeNoma, CEO of glh., comments: “We’re excited to launch Amba a new hotel brand that signifies our intent and ambition to unlock human potential and give property owners and developers a new deal in the four-star market. We want to be the first port of call for developers, owners and investors who want a new deal from a hotel management company.”

The ambition is to grow the Amba brand in the UK to around 30 properties, with further growth internationally in China, Malaysia, and the USA.

www.glh.co.uk