The Gettys Group appoints two new Directors to North American team
“At Gettys, we strive to create a diverse company culture, one that cultivates inspiration and innovation among our team members. We are very excited to bring Lorraine’s expertise in restaurants and retail and Malia’s experience with consumer branding to the Gettys team,” noted Chairman and CEO, Roger Hill.
With over 20 years of design experience, Masch has worked on notable projects such as Sheraton Lincoln Harbor and New Yorker Hotel, and focuses on synthesising a brand’s culture and translating it into visual, tactile environment. Most recently, Masch was the Senior Design Manager at Starbucks, Southeast, and prior to that she was with Stonehill Taylor and the Rockwell Group in New York City. Her specialties include hospitality, entertainment, restaurant, and retail design. Masch will be charged with growing Gettys’ restaurant and retail business, while managing the Miami design studio.
Hoffman brings over 25 years of branding, graphic design, creative direction and client management to her roe as Director of the Gettys’ Brand Design team. For the past nine years, Hoffman ran her own design firm serving corporations, independent companies as well as individual clients in Hong Kong. She has worked with consumer brands including Eddie Bauer, Levi Strauss & Co., Target, Nordstrom, along with W hotels. Hoffman will work closely with Principal Ron Swidler to grow the company’s Brand Design group.
