Tendence returns with new concepts
With a new date and concept in tow, Tendence returns to Messe Frankfurt from 24-27 June to showcase the latest in consumer goods. Shifting from its longstanding August date to the end of June, the show will now work under the directive of ‘one date, two seasons’; focusing on the coming Spring/Summer 2018 slate and providing the design community with a new launch event in the process.
Highlighting products for the home, interior, fashion and accessory markets, Tendence 2017 will also see the introduction of new event concepts including the Outdoor Living space, and Impulse by Tendence, an innovative retail element.
Outdoor Living will cater to the growing demand for stylish and practical outdoor spaces, highlighting specialised furnishings and accessories amidst natural greenery and flora. The Impulse strand meanwhile, offers an interactive and research driven aspect in hall 11.0, aimed at rethinking customer retention and retail technology by way of presentations, expert insight, and an intergrated app.
Growth has been observed in the number of seasonal decoration and home textile exhibitors, and this year will also see the return of the international volume sourcing hall, where visitors and buyers can place orders for new releases showcased at Tendence ahead of the upcoming season.
“The quality of the visitors and the volume of orders placed were excellent,” comments Stephan Kurzawski, Senior Vice President, Messe Frankfurt, on last year’s event. “From 2017, all the indicators point to growth. To this end, we are supplementing the profile of Tendence with new product groups and expanding existing ones. Tendence will take the pole position for the second half of the year”
