Marriott International has announced the launch of new brand Four Points Express by Sheraton, designed for the midscale segment.  

Four Points Express by Sheraton will offer hospitality experiences under the guiding principles of good value, reliability and simplicity. 

The first UK hotel from the new brand is slated to open in Central London less than 500 metres from Euston Station. Four Points Express by Sheraton London Euston is expected to launch in 2024 with 201 guestrooms, following a significant renovation of the current property. 

In Türkiye, two Four Points Express hotels have been signed in Antalya and Bursa. Four Points Express by Sheraton Antalya Lara plans to offer 52 guestrooms upon its anticipated conversion in late 2023. In Bursa, Four Points Express by Sheraton Bursa Nilüfer will offer guests a convenient location close to the highway that connects Bursa, Istanbul and Izmir. 

“We’re delighted to be fuelling Marriott International’s midscale growth with the launch of Four Points Express by Sheraton,” said Satya Anand, President – Europe, Middle East and Africa (EMEA), Marriott International. “This new brand has been thoughtfully researched, designed and localised to deliver midscale travellers the fundamentals of a stay that meets every trip purpose at the right price point. 

“Midscale is a resilient industry segment that currently represents almost 1.2 million rooms in EMEA, and 68% of those rooms are unbranded. Four Points Express will offer hotel owners the opportunity to capitalise on Marriott International’s powerful distribution systems and award-winning Marriott Bonvoy loyalty program, with an affordable conversion opportunity, offering competitive terms, and a light operational design model.”