Kaldewei partners with Bryan Adams to complete trilogy bathroom campaign

Kaldewei recently launched its third creative campaign photographed by rock star Bryan Adams – an intimate staging of the brand’s Meisterstück Oyo Duo freestanding bath.

The new photography aims to spotlight how Kaldewei’s products combine luxury and sustainability, showcasing an elegant bath made from 100% recyclable steel enamel. Entitled Perfectly Sheltered, the campaign depicts models lay in the bathtub, with their bodies visible and faces concealed from the camera.

With freestanding bathtubs often the focal point of a room, Adams opted to shoot the scene from a distance; the egg-shaped design was placed centre stage, while the framing also captures how the models’ shoulders and back subtly merge with the tub’s form.

The partnership between Kaldewei and Adams was established in 2021, when the rock star first shot the Ming and Miena washbasin bowls, followed by the Superplan Zero shower surface in 2022. Together, the three campaigns explore the cornerstones of the bathroom experience – washing, showering and bathing.