Kaldewei has given an insight into the exhibition it will present at Milan’s Fuorisalone 2024. 

Together with Frankfurt furniture brand e15 and British designer Bethan Laura Wood, Kaldewei is to take up residence at Casa Flash Art in the Palazzo Durini. Here, the brand will present a range of designs and bathroom furniture. 

The entire space will be built around Erich Fromm’s concept of biophilia, meaning a love of life and living things. For Kaldewei, Fromm’s “passionate love of life and all living things” becomes ‘bath[o]philia’, whereby the bathroom is celebrated as a retreat, a place of cleansing and harmony in combination with elegant aesthetics.  

Kaldewei’s partnership with e15 sees two premium manufacturers coming together, with a shared focus on design. Bethan Laura Wood is also set to showcase her Avocado Dreams range, a vivid psychedelic-style surface design for glazed bathroom products.