Italian fashion brand Missoni is bringing its artistic flair to Drift Beach Dubai, a beach club destination on the shores of One&Only Royal Mirage. 

The year-long collaboration will see fashion and leisure unite, as Missoni’s distinctive patterns and bright hues transform Drift’s pool and beach area. 

Drift Beach Dubai will come alive with Missoni’s eye-catching designs, seen across the venue’s daybeds, parasols, cabanas and poolside elements, where a deep blue and ocean turquoise colour palette has been paired with vivid pops of emerald green.  

The project sets out to promote the style of the brand worldwide, allowing guests to immerse themselves fully into the Missoni lifestyle. 

The partnership marks Missoni’s first Missoni Resort Club in Dubai, following a previous collaboration at One&Only Reethi Rah.