Accor has appointed Ana Jorge as Executive Director of Design and Technical Services, Northern Europe for economy and midscale Brands.
Based in London, Jorge will coordinate and develop all aspects of design and technical services across the region, ensuring brand guidelines are implemented in all construction, conversion and refurbishment projects for Accor’s economy and midscale brands, including Mercure, Novotel, Ibis and Ibis Styles. Additionally, she will be instrumental in the development of new brands in the region, such as Tribe and Jo&Joe.
Having joined the company in 2006, Jorge most recently worked as Director of Design and Technical Services in the UK and Ireland, providing support to the development team and working with Accor’s many hotel partners across the region. Before that, she was Project Manager for Accor Spain, responsible for new hotel construction projects across all Accor brands in the country.
“Ana’s passion for our brands and architectural expertise means she is the ideal person to lead the design and technical services team,” says Thomas Dubaere, COO of Accor Northern Europe. “Her leadership will be instrumental in ensuring all development projects are executed to the high standards that we and our partners expect.”
Jorge adds: “It’s an exciting time for Accor, with the development of some bold and innovative new design concepts. Design is an essential element of any hotel brand. Whether it’s well established such as Ibis, Mercure and Novotel or a new development like Tribe and Jo&Joe, each is unique in its design. I’m looking forward to continue fulfilling our vision for Accor in Northern Europe and look forward to working with more of our hotel partners in developing the brands across the Accor portfolio.”