Grohe extends Colours Collection

Grohe has announced the extension of its Colours Collection, providing customers with a greater range of personalisation options – from the colour, style and finish of showers, taps and bathroom accessories.

Using its innovative Physical Vapor Deposition (PVD) manufacturing process, the company is able to create a broad range of colours across brassware fittings, showers, accessories and flush plates, while ensuring that finishes are three times harder and ten times more scratch-resistant than when galvanised. Besides Classic Chrome, Grohe also offers colour designs such as SuperSteel, Cool Sunrise, Warm Sunset, Nickel, and Hard Graphite, all of which are available in a polished or brushed finish.

“Consumer expectations are changing to a great extent,” says Michael Rauterkus, CEO of Grohe. “At Grohe, we are answering this demand by shaping the future of water in terms of design and innovation. We are giving customers the building blocks to express their individual lifestyle and we are giving our trade partners solutions that address what we believe is the key to customer satisfaction: being able to choose and personalise a full bathroom solution. We are committed to building strong relationships with our trade partners to make our full bathroom solutions and the Colours Collection a success – both for our own business and theirs.”