Kelly Hoppen has collaborated with Focus SB to create a collection of designer electrical wiring accessories for the luxury hospitality and residential markets in the UK and China.
Focus SB approached Kelly Hoppen for her wealth of experience in product design collaborations, her neutral and minimalist approach to interior design and her growing presence in the Chinese market. The resulting collection of plates – comprising Corner, Dot, Fifty Fifty, Pinstripe and Plank – has been designed to provide distinctive new visuals to the wiring market.
“We are all very excited about this collaboration,” comments Gary Stevens, Focus SB Managing Director. “From the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We are delighted with the designs. They are fresh and elegant, and we look forward to bringing them to life with UK and China product launches.”
The Pinstripe plate style (pictured above) features clean, metallic, parallel lines set against a matte backdrop, generating gentle juxtapositions of colour, shape and texture.
“Interior fittings such as light switches and plug sockets are often not considered until the end of a project, but these details can add an extra touch that shouldn’t be overlooked,” comments Kelly Hoppen. “The world of electrical wiring accessories is generally very conservative, but I wanted to create something that would be part of the overall design, introducing jewellery-like details and alternative finishes. This collaboration with Focus SB introduces a new aesthetic to electrical fittings in a way we haven’t previously seen.”