100% Design in new location
100% Design, the UK’s largest design trade show, will move to its new home Olympia London for its 21st edition. The show will return with a series of specially commissioned installations – from concepts to processes and material capabilities – which are designed to push creative boundaries. Staged across the two levels in the Grand and West Halls, the leading features at 100% Design 2015 will explore the central theme, Design in Colour, in association with Studio Design UK.
The interiors department of the trade show will provide a particular focus on this year’s theme. Within this section, a specially commissioned feature highlights the Spring/Summer 2016 colours identified by trend forecasters WGSN. By applying the key colours to a concept space dominated by a series of columns, the carefully selected pieces of furniture will bring to life the look and feel of the latest interiors. Created by Studio Design UK, the feature provides a simple concept of colour matching both products and tones. It celebrates the unexpected in design, inviting people to look differently at the traditional room set. Working with a range of suppliers and partners including Paint by Conran, the feature creates a series of spaces that visitors can enter from different locations and discover a different experience each time.
Employing the large open space at Olympia London, Studio Design UK has again partnered with contemporary crystal manufacturer Lasvit and UK materials company Camira Fabrics to create a suspended entrance feature for the show. There will also be a bespoke installation by Rug Designer when entering the hall and from the gallery level above.
Furthermore, ‘Mattergarden’, situated within the Design & Build section, has been conceived as an interactive environment to inspire conversation and engagement amongst visitors. Its stratum-inspired structure is intended as a tactile platform for the exploration of contemporary and future materials, as well as treatments and applications for use in design and architecture.
Collaborating with material sponsors Perspex Acrylic Brand, Studio Design UK has created a colour-inspired pavilion in the central bar at 100% Design 2015. The studio presents a structure which offers an interpretation of the show’s theme, Design in Colour. Set against the architecture of Olympia London, the central bar acts as a meeting and networking space as well as an area to relax and absorb the show.
The auditorium, commissioned for 100% Design 2015, will provide an open space for visitors to be part of the Talks with 100% Design programme without having to enter or sit within the space. This year’s auditorium is designed by textile artist and designer, Anne Kyyrö Quinn – a creation of textured wall coverings and artwork, all tailor made within the designer’s London studio.
The trade show will take place from 23-26 September 2015.
