Ambiente returns in February 2026
With an enhanced focus on hospitality and interior design, fresh formats and a clear commitment to the industry, Ambiente returns in 2026 as the meeting place those aiming to create a guest experience that lasts. From 6-10 February, the hospitality sector will gather in Frankfurt.
Visitors to the dining culture and hospitality trade fair will enjoy plenty of new features offering insight into the pleasure worlds of tomorrow – with even more exchange, live formats and targeted matchmaking for industry professionals.
Ambiente Projects brings together its B2B2B portfolio in one coherent format – precisely tailored to various target groups, from specialised wholesale to interior designers and hospitality professionals. Visitors will find the Special Interest areas HoReCa, Hospitality Interiors and Contract Business all under one roof.
Another highlight is the new Interior Design & Architecture Hub with an integrated Academy, designed by Ambiente Designer 2026 Katty Schiebeck. The Barcelona-based interior designer of Uruguayan origin is known for combining sensory clarity, natural materials and emotional lighting into a harmonious whole.
Her walk-in installation demonstrates how hospitality takes spatial form – from material selection to lighting design. Nearby, Interior Looks offers a focused platform for buyers from the hospitality and contract sectors, where selected interior brands showcase their design solutions for professional environments. From furniture and lighting to home textiles – the selection is hand-picked, design-focused, and perfectly tailored to the hospitality sector.
Additionally, the ‘Material showcase – At the table with nature’, realised in collaboration with Healthy Materials Lab Europe, offers inspiration for healthy and sustainable building materials.
New in 2026 is a partnership with Westwing, the European home & living platform, which will curate the Hospitality Academy. In addition to best practices, trade visitors can expect impulses on design trends in the hospitality sector, curated brand presentations and expert insights within an integrated academy.
For the first time, the Saturday of the trade fair will be dedicated to the Day of the Hotelier, specifically addressing decision-makers from the hotel, restaurant, kitchen and F&B management sectors. “Personal exchange and trust – no digital tool can replace that,” says Thomas Kastl, Director of Ambiente Dining. Through panels, guided tours and networking events, the focus will be on presenting concrete solutions to the industry’s current challenges: staff shortages, rising costs and changing guest expectations.
Another highlight is the Kitchen Show – Spot on Kitchen Essentials, featuring live cooking sessions and renowned personalities from the culinary scene. At the same time, exhibitors such as Bonna, BHS tabletop, Nachtmann, Spiegelau, Villeroy & Boch and RAK Porcelain Europe will demonstrate how creative storytelling works in the B2B world.
For those who shape hospitality, Ambiente 2026 acts as the stage where visions take form. Frankfurt showcases what hospitality means tomorrow: spaces that inspire, and experiences that stay with you.
