25 years since its inception, 100% Design has announced it will rebrand as Design London, marking its debut at London Design Festival (LDF) in a new venue.

Located in the heart of Greenwich Design District, Magazine London comprises clean and functional spaces which provide a means for large-scale creative expression. With Design London at its centre providing festival-like content, the region is set to propel further into the foreground of the scene.

A direct reflection of London’s influence over A&D specification globally, the inaugural edition will comprise sought-after brands alongside a wealth of emerging talent, creating an essential platform for those looking to source new products and meet brands during LDF.

Jedd Barry, Marketing Manager of Design London, comments: “This launch is a showcase of the creativity, diversity and innovation that the design industry has to offer and will celebrate the UK as one of the most important places for specification internationally.”

The content of the show will be thematic and brought together with input from renowned industry experts, while the talks programme will address the most pressing topics, opening up debates and discussion among industry influencers and thought leaders.

A blank canvas for showcasing contemporary design, Magazine London offers views across Canary Wharf and is accessible by tube, road, river, air and cable car.

www.designlondon.co.uk