Immersive installation at 100% Design
100% Design is set to welcome visitors with an immersive installation exploring the theme of Elements on a grand scale.
The feature will celebrate the finer details of design, combining an edited selection of iconic products from past and present. Under Max Fraser’s direction, the installation with celebrate the products, which each boast intelligent design solutions, sophisticated tooling or innovative production techniques. The aim is to spotlight just one aspect or detail, presenting the hidden research and development that goes in to product design.
The feature will focus on the slender engineered leg of a sofa, the material join on a chair or the concealed tech within a light fitting. The chosen products emphasise the importance of research and development, and bring attention to the exceptionally detailed elements may not be noticed, understood or appreciated.
