Aethos has announced Lily Wecker as its new CEO. The appointment is marked by the opening of Aethos London Shoreditch – the brand’s largest destination and new UK flagship – and the opening of Aethos Mallorca.

Wecker will spearhead Aethos’s global expansion across Europe, Americas and Asia, advancing its mission to redefine hospitality through authentic human connections.

“Lily brings deep expertise in luxury hospitality, growth and development, and a true passion for building meaningful connections – all perfectly aligned with our vision for Aethos,” comments Benjamin Habbel, Co-Founder and Chairman of Aethos.

“Since we started just 7 years ago it was our ambition to create a different kind of hospitality company that redefines community and personalised travel experiences for the next generation of travellers.

“With her leadership, I am confident Aethos will continue to deliver to this goal and deliver across our core pillars: authentic experiences, meaningful community and culinary excellence.”

With this strategic addition to the executive team, Aethos will continue to strengthen its integrated hotel and membership model, elevate wellbeing and authentic guest experiences, and drive revenue growth across both urban and resort destinations globally.

Aethos currently operates destinations and member clubs in London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia and Corsica.