HKS Hospitality has announced the appointment of Julian Cross as Principal and Regional Director of Hospitality EMEA.

A registered architect accredited by the ARB and RIBA with over 30 years of experience in architecture and design, Cross will lead HKS Hospitality from its London studio, driving the creative vision, strategic growth and execution of hotel, resort and branded residences across Europe, the Middle East and Africa.

Cross brings award-winning expertise, adding to a strong bench of talent currently designing high profile projects in Egypt, the Maldives and Saudi Arabia’s Red Sea.

Highly experienced in leading the delivery of residential, hospitality, high-end mixed-use developments and large-scale urban masterplans from inception through to completion, Cross’ portfolio spans complex, design-led projects for leading international clients including PIF, Aldar, Kerzner International, Pafilia and British Land.

His London portfolio includes landmark developments such as The Knightsbridge, the Bvlgari Hotel, the Earls Court Masterplan and Kings Court in Covent Garden. His work for St. Mary’s School Library in Wiltshire was shortlisted for a WAF award, AJ Award and Building Award in 2021.

“It’s a real privilege to be joining HKS’s London Hospitality studio, working alongside such a talented team whose designs are making an impact both in London and internationally,” says Cross. “I’m looking forward to bringing my own hospitality experience to the studio, combining it with the team’s design prowess and helping to grow something truly special across Europe and the Middle East.”

Luis Zapiain, Global Practice Leader, HKS Hospitality, also commented: “Julian’s appointment reinforces the world-class expertise in hospitality design that we have in our Fitzrovia studio. Julian will lead our outstanding team of designers in London, building on our reputation for delivering exceptional projects while driving continued growth across London, Europe, and the Middle East. We are excited to welcome his leadership as we expand our impact in these key markets.”