Karl Lagerfeld unveils hospitality brand
Karl Lagerfeld has announced the expansion of its global business with plans to build an international hospitality business brand named Karl Lagerfeld Hotels & Resorts, in partnership with Brandmark Collective.
Karl Lagerfeld Hospitality will translate Lagerfeld’s vision and aesthetic into bespoke projects including hotels, residential properties, restaurants and private clubs. Each property will reflect Lagerfeld’s cutting-edge approach to style and distinctive signature touch.
“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Pier Paolo Righi, CEO and President of Karl Lagerfeld. “Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”
