NoMad Hotels has announced the promotion of Kristen Millar to Chief Brand Officer, as the group enters its next phase of international growth.

Opening its first project in Asia later this year with NoMad Hilton Singapore and a major new location in Detroit set to be unveiled in the Michigan Central building in early 2027, Millar will now lead NoMad’s global brand and design strategy, crafting layered, bespoke experiences across all brand touchpoints.

Overseeing creative direction and brand expression, the position will ensure a seamless and cohesive presence across the brand’s international locations, from interior design to digital platforms to carefully curated art programming.

As NoMad expands its global luxury portfolio and meets growing demand for high-end experience-driven stays, she will be central in introducing the brand to new markets and reinforcing its position in the rapidly evolving luxury lifestyle sector.

Millar holds 16 years’ experience in the hospitality industry, from leadership roles at premier New York restaurants including Eleven Madison Park, to building the brand architecture of NoMad, where she previously served as Global Brand Director.

Millar has been instrumental in shaping the evolution of the NoMad brand identity since its initial launch in New York in 2012. Through her strategic leadership, discerning creative vision and deep understanding of the brand’s core values, she has elevated design standards and curated immersive cultural programming, ensuring that every NoMad experience embodies the brand’s signature approach to luxury hospitality.

“NoMad is a brand that embodies meaningful storytelling, cultural exchange and the interflow of creativity and hospitality,” Millar commented. “NoMad thrives on local and global collaboration, and we will continue to unite the finest talent in design, art curation, food and beverage to craft a rich, layered guest experience.

“It is with great joy and honour that I take on this central role in the brand’s expansion as we introduce NoMad to new markets, and the next 12 months will be some of the most exciting in the brand’s history. We believe that real legacy lies in thoughtful evolution – paying homage to the past, while shaping a future defined by attention to detail, artistry and highly personal moments.”

Andrew Zobler, Founder & CEO, The Sydell Group adds: “With several major launches ahead – including our first in Asia and the highly anticipated NoMad Detroit – our brand is entering a critical phase of global growth. I’m thrilled to continue collaborating with Kristen in her new role as Chief Brand Officer. Her creative vision and deep understanding of our core values have been vital in shaping NoMad’s international presence, and I am confident she will continue to advance our brand as we expand into new regions.”