Penta Hotels appoints Rogier Braakman
Penta Hotels has announced the appointment of Managing Director Rogier Braakman.
Succeeding Eugène Staal, the brand’s former President, Braakman joins the Frankfurt-headquartered brand following corporate management positions within Hilton Hotels, Sandton Hotels and Pillows Hotels – building the latter two from scratch – and is co-founder of private equity company NoCeiling.
Braakman, noting that he takes the reins during a difficult time for the industry, comments: “It is the biggest burden of every business owner being forced to suspend operations for an undefined time. Since opening we have operated our hotels 24/7, 365 days a year, and hadn’t had to close for a single day. Yet, instead of carrying out our initial plans, we have been working around the clock to temporarily suspend operations in many hotels, restructure our processes and ask for many intense sacrifices from all team members and stakeholders.”
“Despite all this, we have been putting a lot of effort in bringing in new innovations and improving our product throughout all hotels.”
