Scent marketing specialist Air Aroma has designed an exclusive fragrance for The William Vale, a 183-key hotel in Brooklyn overlooking New York’s East River.

Creating bespoke scents to reflect and complement each individual brand and property, the result is dispersed by Air Aroma’s advanced, concealed cold-air diffusion technology, which transmits the scent throughout the property to create a rich sensory experience.

Combining marine accord with dry sandalwood, creamy tonka bean, and frankincense laced with warm resins, the exclusive William Vale scent is contemporary and fresh, and reflects the cool white Carrara marble and elegant brass detailing found throughout the hotel. The subtle incorporation of frankincense and sandalwood undertones creates a sense of elegant comfort and luxury, as well as a consistent ambience throughout the entire property.

Sébastien Maingourd, General Manager of The William Vale, explains: “The hotel offers the creative Brooklyn neighbourhood a sense of refined elegance. To match the upscale brand and to reflect ‘new Brooklyn’, we made sure the hotel’s signature scent offers a desirable invitation to all who enter.”

www.air-aroma.com