Brintons extends Laura Ashley range

Brintons and Laura Ashley have updated the existing stocked collection of carpets with fresh plains and intricate patterns. A collaboration that has spanned a decade, the latest designs are based on heritage prints and informed by colour trends, whilst also experimenting with scale.

Brintons’ designers worked with Laura Ashley’s creative team to delve into their pattern archive, resulting in the creation of twelve axminster patterns and four new plains to add to the brand’s popular Bell Twist range.

“Laura Ashley has a strong heritage of creating bold and beautiful prints, working on an extension of the existing range was a natural next step in the development of the partnership,” says Jane Bradley-Bain, Senior Creative Designer at Brintons.

Woven in Brintons’ signature 80% wool, 20% nylon yarn blend, the carpets offer customers a perfect combination of performance, longevity and comfort underfoot, remaining tough enough for high traffic areas without compromising on softness or luxury. Available from stock, the wool-rich collection also provides a ready-made solution for quick turnaround projects in which time is critical.

Poppy Marshall-Lawton at Laura Ashley adds: “Using the expert knowledge of the Brintons team and their understanding of working with an archive, has ensured that the collection remains true to the iconic Laura Ashley brand, whilst offering customers a fresh and current selection of prints and colourways.”