Egger announces new range
Flooring solutions provider Egger will launch its 2017 decorative collection at this year’s Sleep, taking place from 22-23 November.
The completely revamped range will be comprised of nine ‘style worlds’, and will include new decors and textures as well as an expanded product and service offer to architects, interior designers and fabricators. It will replace what was previously known as the company’s Zoom collection.
The ‘style worlds’, which include early previews titled Living Nature, Loft Living and Handcrafted, will form a central element of the new Egger decorative collection, and will offer 300 decors in total, as well as a service oriented approach. The range aims to provide an answer to quickly changing trends, the increasing complexity of product ranges and the shortening shelf life of products.
“This new approach was developed based on customer needs” comments Category Manager Amy Muir, “We know through regular contact with them, that as well as a comprehensive product offer they are often also looking for direction and inspiration. With our new ‘style worlds’ we are able to fulfil these expectations by showing them current trend themes together with our range of matching decors and surfaces – be they laminates, decorative panels, worktops or edging. Our customers are bursting with creative ideas and we want to help bring these ideas to life, with our decorative collection offering everything that is needed – from the first idea to the final realisation of a project.”
