Graham & Brown launch Illusionist
World-renowned designer, Kelly Hoppen, and Dynamo, a star magician, have announced a collaboration with Graham & Brown.
The Illusionist Wallpaper Collection is set to overcome the design barrier to create optical illusions of space. The collaboration will be the first that sees a magician and interior designer joining forces to bring their creativity and craft to life.
The wallpapers are available in two designs. ‘Enigma’, a three-dimensional effect giving a protruding pillar effect and ‘Paradox’, which replicates an angled wall of jutting stone.
Hoppen and Dynamo have used a trompe l’oeil technique to create an optical illusion of depth to form a sense of additional space. Each paper is digitally printed using innovative printing technology, allowing for more flexibility in design options including scale and detail.
Hoppen says: “When Dynamo and I initially met and started discussing the idea of an illusion wallpaper, I had no idea how fascinating it would be to work on such a different project. Having been in the design industry for 40 years, there isn’t much I haven’t done, but magic was new to me and I enjoyed every second.”
Alan Kemp, Head of Brand Marketing at Graham & Brown, comments: “Graham & Brown are delighted to support this fascinating partnership which has produced an amazing result that challenges people’s perceptions of wallpaper.”
