Groupe GM and Algotherm reveal ocean-inspired hotel line
Groupe GM has unveiled the new Algotherm hotel line, combining dermocosmetic expertise with the revitalising power of the ocean for the hotel bathroom.
Recognised for its regenerating, moisturising and protective properties, the range is enriched with dermocosmetic active ingredients and Laminaria Digitata Algae. The formulas are composed of 98% natural ingredients, and are vegan, GMO-free, gluten-free and certified by BIORIUS.
Since 1962, Algotherm has harnessed the power of marine ingredients to develop skincare solutions that remineralise and regenerate the skin. Today, the brand leverages its expertise to integrate high-performance, clinically recognised ingredients inspired by aesthetic medicine, resulting in a hotel line that transforms guests’ daily rituals into ocean-inspired moments.
The Algotherm hotel range is infused with a fresh marine fragrance that opens with crisp top notes of lemon and green foliage, and unfolds into a delicate floral heart of violet, rose and lily of the valley.
The revamped packaging takes inspiration from the ocean’s natural colours, featuring a spectrum of greens – ranging from pale blue-green to deep emerald – to reflect the brand’s marine heritage and evoke the richness of biodiversity with a visual tribute to ocean life.
The collection includes Groupe GM’s patented and refillable Ecofill dispenser, designed with 400ml sealed and traceable pouches that ensure product integrity and hygiene. This system also simplifies hotel operations, allowing housekeeping staff to replace pouches in under 30 seconds.
To complete the large-format offering, the range includes the 375ml Ecosource format, certified by Eu-Ecolabel and Nordic Swan. Additionally, the 300ml Ecopump dispenser, crafted from plant-based plastics and equipped with sealed pumps, combines sustainable innovation with everyday luxury.
The range also features 33ml tubes made from plant-based materials and capped with recycled plastic, along with a 20g RSPO MB certified bar soap. To elevate the in-room experience, a soothing resource face mask is available, delivering comfort, nourishment and rejuvenation.
To round out the range, Groupe GM and Algotherm offer a selection of hotel accessories – including shower caps, vanity sets, sewing kits, shoe mitts, paper tissues, dental sets, shaving sets, manicure sets and combs – packaged in recycled cardboard sleeves and boxes to reflect the brand’s commitment to sustainability.
As part of Groupe GM’s Care About Earth program, the Algotherm range embodies eco-conscious hospitality, designed to minimise environmental impact without compromising on luxury.
“Groupe GM is proud to unveil the refreshed Algotherm hotel line, which seamlessly brings the rejuvenating power of the ocean into guest hotel experiences,” says Laurent Marchand, President of Groupe GM. “This collection embodies eco-conscious luxury, offering guests a unique experience that celebrates the ocean’s natural beauty and biodiversity and supports environmental sustainability.”
