Groupe GM has announced its collaboration with French skincare brand Typology, marking the latter’s debut in the hotel industry.

Typology, a brand focused on minimalist, natural products, has entrusted Groupe GM with the development of its first hotel line.

The range’s fragrance showcases top notes of orange and mandarin blended into delicate heart notes of mandarin flower and jasmine petals, all grounded by a warm base of vanilla and wood musk.  

The range’s formulas are dermatologically-tested and free of PEG, sulfates and silicones. The products are also certified vegan, GMO-free, gluten-free and contain up to 98% natural ingredients. Each formula in the line is enriched with panthenol (vitamin B5), valued for its hydrating properties, and camellia extract, known for its nourishing benefits. 

The new range features eco-conscious packaging solutions, such as the large-format dispenser, Ecofill, which uses sealed 8g recyclable pouches to prevent bacterial contamination. The Typology hotel line also features Groupe GM’s Ghost dispenser in a new modern rectangular shape designed bespoke for the range. Made from recycled plastic, the dispenser is mounted on a concealed rail to create a ‘floating’ visual effect.

“We are delighted to work with such a renowned cosmetics brand like Typology,” says Laurent Marchand, President of Groupe GM. “We are also proud that Typology trusted us for the launch of their first hotel line. This partnership will allow us to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality expected from Groupe GM. This line deeply reflects the core values of both our companies and enables hotels worldwide to pamper their guests with expertly crafted amenities with strong personal touches and attention to detail.”