Naturalmat launches new organic bed linen

Naturalmat – winner of The Queen’s Award for Sustainable Development – has launched a new range of wholly organic bed linen, comprising pillowcases, sheets and duvet covers with a luxurious 500 thread count.

In keeping with the brand’s sustainable ethos, the cotton percale – certified by the Global Organic Textile Standard (GOTS) – is sourced from a mill in southern India, which is unique in that it carries out the entire production process, from spinning, weaving and washing to finishing, cutting and sewing the cotton. From the time the cotton seed is planted to growing it without pesticides or chemicals through to harvesting it, the process is done in a way that doesn’t deteriorate the land and looks after the welfare of workers.

Similarly, the buttons on the organic duvet covers are made from nuts produced by Tagua Palms, which grow naturally in equatorial rainforests and enable local people to make a living. The resulting buttons are as hardwearing as polyester yet has a finish as elegant as ivory.

Naturalmat’s fitted sheets, meanwhile, can accommodate thick mattresses as well as a topper, with an elasticated perimeter stretching or contracting to provide a smooth, wrinkle-free sheet atop. With the increase in prevalence to combine topper with mattress, the sheets are versatile enough to suit both.

As well as being soft and crisp, Naturalmat’s new linen is also extremely hardwearing. The bedding is packed in an environmentally friendly way too, with no plastics used. Sheets and duvet covers are folded into a cotton drawstring bag, which can be repurposed as a laundry or shoe bag and encased in recycled cardboard boxes, while pillowcases come in compostable corn starch envelopes. 

“From the outset at Naturalmat we have made it our purpose to deliver a luxury yet ethical and organic alternative offering,” says CEO Mark Tremlett. “This is more important than ever now as we have become increasingly aware of concerns over environmental impact and the importance of sustainability. I am excited that we can finally deliver consumers a high quality yet affordable bed linen, which meets the most stringent social, ecological and healthiest organic criteria.”

Over the last 20 years, the Devon-based bedding manufacturer has carved out a niche in the hotel market for championing the production of wholly natural, organic and ethically manufactured beds and mattresses. Its bedworks in southern England generates its own green electricity and only sources wool from organic sheep farms within a 50 mile radius.