An expert in destination charging, Raw Charging puts forwards its case for reliable electric vehicle charging infrastructure in hospitality. 

The hospitality industry is at a crossroads. As the world moves towards a more sustainable future, the need for modern, efficient and reliable electric vehicle (EV) charging infrastructure has never been more apparent. Yet, many establishments within the industry are grappling with outdated and inadequate EV charging facilities, which are increasingly becoming a deterrent for potential guests.

According to a 2024 report by Charge, 82% of EV drivers actively seek hotels with reliable and user-friendly charging facilities, and 50% base their hotel choice on EV charging availability and customer reviews. Furthermore, a 2023 Deloitte report revealed that 63% of hoteliers believe EV charging will be a key part of their sustainability efforts in the next five years. Despite this, many hotels and hospitality venues are feeling the negative impact of poorly functioning EV chargers, with infrastructure that is simply not fit for purpose in 2024.

The transition to EVs is accelerating, and with it comes the need for reliable, user-friendly charging infrastructure. This is particularly true in the hospitality industry, where the quality of the guest experience can be significantly influenced by the availability and reliability of EV charging facilities.  

Inadequate facilities not only impact the guest experience but can also lead to negative customer reviews, hidden energy costs and operational headaches. Upgrading to modern, efficient charging solutions can alleviate these issues and enhance the overall guest experience. The creation of a seamless and stress-free experience requires a deep understanding of the demands and challenges within the hospitality and leisure sectors, as well as the needs of EV drivers. 

The choice of charging technology is also crucial. The best solutions offer safety, reliability and the convenience of contactless debit/credit card payment options, and are also designed to meet the demands of a busy hospitality venue and provide a high uptime to ensure stations are available when guests need them.

As the EV market continues to grow, those venues that prioritize high-quality EV charging infrastructure will be best positioned to meet the evolving needs of their guests.