Roca Group incorporates Italian bathroom brand Antonio Lupi
Roca Group has reached an agreement to acquire a majority stake, through its premium-segment subsidiary Laufen, in the Italian firm Antonio Lupi Design, a leading name in bathroom furniture and a symbol of design excellence.
The alliance will drive the global commercial expansion of the Italian group, which will maintain its full operational independence and identity while leveraging Roca Group’s international reach.
Founded in 1950 and headquartered in Stabbia, the Tuscan company has built a reputation for quality and reliability, with products distributed in more than 80 countries. The group reached a turnover of €42 million in 2024 and have 100 employees.
Through this acquisition, Roca Group strengthens its commitment to brands with a strong identity and leadership in design, integrating into its ecosystem a partner that combines artisanal tradition, technical innovation and international prestige.
Antonio Lupi will remain led by the founding family and will continue to be managed from its headquarters in Stabbia, which also houses its main showroom, R&D centre and production facilities.
“My brothers and I are excited about this alliance,” says Antonio Lupi Design CEO, Andrea Lupi. “We are convinced that this operation represents not only a great strategic opportunity, but also a chance to expand both in Italy and abroad, bringing benefits to both companies and to our customers, while securing a strong future for the company”
Albert Magrans, CEO of Roca Group, adds: “The combination of Antonio Lupi, the undisputed global leader in bathroom luxury, with our premium division Laufen places us in a privileged position in the high-end market segment.”
